Daniel Yeager

Daniel Yeager, Head of Trade Marketing and Category Management, Mayborn Group
With a blue-chip CPG background, Daniel has worked in over 18 categories across temp states and managed brands from < $25MM to over $675MM.  Categorically trained at General Mills and financially groomed at Reckitt Benckiser, Daniel has found his niche in using his creativity and analytical savvy to develop blueprints and sales strategies for small and mid-size brands to unlock growth and challenge category Goliaths. With over 10 years of internal sales experience, Daniel has mastered the skills of strategic business planning, trade marketing, pricing analytics, and sales finance.  Always trusting the data first, he relies on intuition to fill in the gaps.  Fearless of failure and a high tolerance for ambiguity has led him to build successful go-to-market strategies across all channels including Ecommerce and Club.

Motto: “As long as you are learning, it is okay to fail.  Fail fast and fail often, life is an iterative process.”