Bryant Ison

Bryant Ison is the former Chief Marketing Officer for Columbia Care, one of the largest multi-state operators of medical cannabis and CBD products. In his role at Columbia Care, he built the first marketing team from scratch as well as established marketing plans for national & local activity resulting in +102% growth from 2018-2019. He built a $30MM mass retail & DTC CBD organization including channel & go-to-market strategies as well as back-end logistics capability (3PL, order to cash). Additionally, he repositioned and redesigned the company’s flagship pharmaceutical-quality cannabis products (Eleceed, Theraceed,& Claraceed) launching in 2H 2020 anticipating +50% growth via consumer drive and unlocked retail distribution.

Beyond Columbia Care, Bryant has over 18 years of brand marketing experience working on some of the world’s most iconic brands such as Pepsi, Band-Aid, and Clorox Bleach. Most recently Bryant was at PepsiCo where he led the Global Aquafina Water brand and launched numerous drinks innovations as well as a super-premium Overnight Oats brand named Makers Oats. Prior to PepsiCo, Bryant spent a number of years at Johnson & Johnson Consumer Companies where he not only worked on brands such as Band-Aid and K-Y but he won a Gold Lion at Cannes and many other awards for a groundbreaking augmented reality app called Band-Aid Magic Vision. While on the K-Y brand Bryant was instrumental in guiding the brand to a new “intimacy” focused positioning which tripled the brand size over 3 years and opened new directions for breakthrough innovation. Prior to J&J, Bryant worked at the Clorox Company where he developed and launched the Clorox Bleach Pen. Bryant’s early career started in the U.S. Peace Corps where he lived in the West African country of Mali and worked with small entrepreneurs to found and grow their fledgling businesses. Bryant has an MBA from the University of Michigan Business School and a B.S. in Biology from the University of Utah.