Ben Fleischer

Ben Fleischer, Founder & CEO of Pyure Brands, celebrated his business's 15-year anniversary this year. Since 2008, Ben has been on a mission to lead the sugar reduction revolution, specializing in organic and plant-based sweetening. Driven by his passion for health and wellness, Ben initially recognized a market need for products that contained less sugar.  After visiting health food stores, he discovered stevia and began to popularize the many benefits of the tiny leaf. Since then, Ben spearheaded improving the taste and usability to create sweeteners, spreads, syrups, and baking mixes with 0 sugar added. Today Pyure is considered to be the market leader in great-tasting, organic plant-based sweetening, sold nationally in over 8,000 retail locations, and used as an ingredient commercially in thousands of products, making Inc 5000 List of Top growing companies 6 times. Ben lives in Naples, FL with his wife Shannon and son Max.